Predicting the Decline of Digital TV in Favor of Streaming Services Amid Advancing Technology Trends

The rapid advancement of technology has driven a significant shift in media consumption, with streaming services increasingly replacing traditional digital TV. This study explores the technological developments contributing to the decline of digital TV, highlighting factors such as faster Internet speeds, the growing integration of smart devices, and improved content delivery systems. As consumers prioritize convenience, personalization, and on-demand access, streaming platforms like Netflix and Disney+ have seen widespread adoption, leading to a steady decline in digital TV subscriptions. The research predicts that streaming services will continue to dominate as the primary medium for video content, urging traditional broadcasters to adapt by embracing hybrid models and investing in digital platforms to remain competitive.